Freddy’s Frozen Custard & Steakburgers has officially opened its doors in Marshall, Texas, bringing its signature steakburgers, crispy fries, and creamy custard desserts to the heart of the East End commercial district. Located at 916 East End Blvd. North, the new branch launched with a festive ribbon-cutting ceremony on Monday, March 18, marking a significant milestone for both the brand and the local community.
🎉 A Grand Opening to Remember
The excitement surrounding the launch was palpable. General Manager Sebastian Arnold shared that the team held a soft opening the day before the ceremony, exclusively for employees’ friends and family. This strategic move allowed staff to familiarize themselves with operations and prepare for the anticipated rush.
And what a rush it was.
“The grand opening was wonderful,” Arnold said. “The drive-thru line was jammed in the street. We had employees outside helping park cars, and I even called in extra people to manage the crowd. It was insane—lines of cars didn’t stop until about 10:15 at night. It was an astonishing scene.”
The ribbon-cutting event drew a large turnout, with families, food lovers, and curious locals eager to experience Freddy’s offerings. The energy was high, and the atmosphere buzzed with enthusiasm as the Marshall community welcomed the new addition to their dining landscape.
🍔 What’s on the Menu?
Freddy’s is known for its classic American fare, and the Marshall location is no exception. Guests can enjoy:
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Juicy steakburgers made with premium ground beef
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Crispy shoestring fries
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Frozen custard desserts, including sundaes, concretes, and shakes
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A variety of beverages, including Dr. Pepper, a popular choice among opening-day visitors
The menu caters to both dine-in and drive-thru customers, with mobile ordering available through Freddy’s app for added convenience.
📱 Rewards and App Perks
While the grand opening didn’t feature traditional discounts, Freddy’s is encouraging customers to take advantage of its app-based rewards program. Arnold explained, “You can unlock free items and win rewards by using Freddy’s app. For example, you can get a free double burger or custard by spending $5 within 24 hours.”
This digital incentive aligns with Freddy’s broader strategy to enhance customer engagement and streamline service, especially during peak hours.
👥 Creating Jobs and Building Community
Beyond serving delicious food, Freddy’s is making a tangible impact on the local economy. The Marshall location has already hired between 80 and 85 employees, covering roles in kitchen operations, drive-thru service, and mobile order fulfillment.
“We’re still hiring,” Arnold noted. “We’re conducting urgent and on-the-spot interviews to manage the flow of applicants. It’s stressful, but we’re committed to giving breaks to our employees and maintaining a supportive environment.”
This proactive hiring approach reflects Freddy’s dedication to both customer service and employee well-being. By offering flexible scheduling and immediate interview opportunities, the brand is positioning itself as a desirable employer in the region.
🕒 Operating Hours and Accessibility
Freddy’s Marshall branch operates daily from 10:30 a.m. to 10:00 p.m., with extended hours until 11:00 p.m. on Fridays and Saturdays. These hours cater to both lunch and late-night crowds, ensuring accessibility for a wide range of customers.
The location’s placement along East End Boulevard North makes it easily reachable for residents and commuters alike. Its proximity to other commercial establishments further enhances its appeal as a convenient dining option.
💬 Community Response: Praise and Loyalty
The response from Marshall residents has been overwhelmingly positive. Many customers expressed joy at having Freddy’s in their area, with some noting they had previously visited Freddy’s locations in other cities.
“I’m so happy Freddy’s is finally here,” one customer shared. “I used to drive to Longview just to get their steakburgers. Now I can enjoy them right in my neighborhood.”
Others praised the service and atmosphere, highlighting the staff’s friendliness and the restaurant’s clean, welcoming environment. From families enjoying custard sundaes to solo diners grabbing a quick burger, the sentiment was clear: Freddy’s has made a strong first impression.
🚗 Drive-Thru Success and Operational Excellence
The drive-thru experience was a standout feature during the opening. Despite the overwhelming turnout, Freddy’s team managed the flow with efficiency and professionalism. Employees stationed outside helped direct traffic and assist with parking, ensuring safety and minimizing delays.
Arnold emphasized the importance of preparation and teamwork. “The soft launch helped us get ready, but the real test was Monday. Our team rose to the occasion, and I couldn’t be prouder.”
This operational success sets a promising tone for the future, especially as Freddy’s continues to refine its processes and expand its customer base.
🌟 More Than a Restaurant: A Cultural Contributor
Freddy’s isn’t just serving food—it’s aiming to become a part of Marshall’s cultural fabric. Arnold and his team are focused on delivering more than meals; they want to offer satisfaction, connection, and a sense of belonging.
“We want to serve more than we cook,” Arnold said. “We want to be part of the culture and society here. Our goal is to make people feel good, not just full.”
This philosophy aligns with Freddy’s broader brand values, which emphasize hospitality, community engagement, and customer-centric service.
📍 Strategic Expansion in East End Boulevard Corridor
With its new location, Freddy’s joins a growing list of fast-food establishments along Marshall’s East End Boulevard corridor. This area has seen increased commercial activity in recent years, and Freddy’s presence adds momentum to the district’s development.
By contributing to job creation and offering a high-quality dining experience, Freddy’s is helping shape the future of East End Boulevard as a vibrant, accessible hub for residents and visitors alike.
🛠 Looking Ahead: Growth and Adaptation
As Freddy’s settles into its new home, the focus remains on continuous improvement. Hiring efforts are ongoing, and the team is adapting to customer feedback to enhance service and menu offerings.
Arnold remains optimistic. “We’ve had a great start, but we’re just getting started. We’re listening to our customers, supporting our staff, and making sure every visit to Freddy’s is a great one.”
With strong leadership, community support, and a commitment to excellence, Freddy’s Marshall location is poised for long-term success.
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