March 2026 — Wichita, KS In a move that blends operational efficiency with sustainability, Freddy’s Frozen Custard & Steakburgers has partnered with Georgia-Pacific — a Koch Industries subsidiary — to roll out a patent-pending take-two napkin dispenser across its restaurants. The goal: reduce waste, maintain speed, and elevate the guest experience.
1. The Power of Predictive Dispensing
After a year of testing, Georgia-Pacific officially launched the dispenser this Tuesday. Freddy’s was the pilot partner, helping refine the technology in real-world conditions.
- The dispenser encourages guests to take two napkins — not a handful
- Internal sensors track usage patterns and refill timing
- Data insights help optimize dispenser placement and inventory
2. Waste Reduction Meets Brand Values
Freddy’s has long emphasized cleanliness and guest comfort. But with over 550 locations, napkin waste adds up.
- The new dispenser reduces overuse without slowing service
- It aligns with Freddy’s growing sustainability goals
- Franchisees benefit from lower supply costs and cleaner dining areas
3. A Year of Testing, A Future of Innovation
The partnership began with a quiet rollout in select Freddy’s stores. Over 12 months, Georgia-Pacific gathered data on:
- Guest behavior at different times of day
- Drive-thru vs. dine-in napkin usage
- Refill frequency and staff feedback
This iterative testing led to a refined product now ready for national deployment.
4. Franchisee Impact and Operational Wins
Franchisees report smoother operations and fewer messes.
- Staff spend less time refilling dispensers
- Guests appreciate the clean, intuitive design
- The dispenser supports Freddy’s fast-paced service model without disruption
Conclusion
Freddy’s isn’t just innovating in the kitchen — it’s rethinking the smallest details of guest experience. With Georgia-Pacific’s data-driven napkin dispenser, Freddy’s shows how smart partnerships and subtle design can drive big results in efficiency, sustainability, and brand consistency.
See More: Freddy’s Original Double: Price, Calories, & Allergens