In the heart of Baton Rouge, where Southern hospitality meets fast-casual innovation, Freddy’s Frozen Custard & Steakburgers has found fertile ground for growth. Following the success of its first location on Siegen Lane, Freddy’s has broken ground on a second site at 13636 Millerville Road—an area bustling with retail energy and surrounded by family-friendly neighborhoods. This expansion isn’t just about serving more steakburgers; it’s about deepening community ties, enhancing convenience, and delivering the signature Freddy’s experience to a broader audience.
🍔 A Brand Built on Nostalgia and Quality
Freddy’s isn’t your average burger joint. Founded in 2002, the brand was inspired by WWII veteran Freddy Simon and built around the values of patriotism, family, and timeless American fare. The menu is a tribute to classic roadside diners, featuring lean ground beef steakburgers pressed thin and seared to crispy perfection, Vienna Beef hot dogs, shoestring fries, and freshly churned frozen custard.
The term “steakburger” often piques curiosity. As franchise operator Jason Ingermanson explains, every Freddy’s steakburger starts with premium lean ground beef, seasoned and seared on a flat-top grill until the edges are lace-like and crispy. It’s a technique that elevates the humble burger into something crave-worthy and memorable.
📍 Why Millerville Road?
The choice of Millerville Road for Freddy’s second Baton Rouge location was strategic. Situated across from Super Target, the site is part of a vibrant commercial corridor that draws steady foot traffic from nearby residential communities. Franchise owner Nick Esterline noted that the area mirrors the appeal of Siegen Lane—a retail-heavy zone supported by family-oriented neighborhoods1.
This new 3,010-square-foot, free-standing restaurant will seat up to 100 guests indoors, with additional patio seating for those who prefer dining al fresco. Drive-thru service adds a layer of convenience, catering to busy families and professionals on the go.
🛠️ Built for Comfort and Speed
Developed by TGC Development Group and operated by JRI Management, the Millerville location is designed to balance comfort with efficiency. The layout emphasizes clean lines, warm lighting, and a welcoming atmosphere that invites guests to linger over a meal or breeze through the drive-thru for a quick bite.
Inside, guests will find Freddy’s signature red-and-white décor, retro-style booths, and a visible kitchen that showcases the fresh preparation of each order. It’s a space that feels both nostalgic and modern—perfect for families, solo diners, and groups of friends.
🍦 The Custard That Keeps People Coming Back
Freddy’s frozen custard is a cornerstone of its appeal. Unlike traditional ice cream, custard is made with egg yolks and churned slowly to reduce air content, resulting in a denser, creamier texture. Freddy’s takes this a step further by churning its custard fresh several times a day.
Guests can choose between chocolate and vanilla bases, then customize their treats with mix-ins like Oreos, strawberries, peanut butter, and hot fudge. Signature creations like the Turtle Sundae and Dirt ‘n Worms delight both kids and adults, making dessert a must-have part of the Freddy’s experience.
👨👩👧👦 A Family-Friendly Philosophy
Freddy’s isn’t just about food—it’s about fostering community. The brand’s family-friendly ethos is evident in everything from its menu design to its customer service. High chairs, kids’ meals, and a welcoming staff make it easy for parents to dine with children. Meanwhile, the clean and accessible layout ensures comfort for guests of all ages and abilities.
This emphasis on inclusivity and warmth has earned Freddy’s a loyal following in Baton Rouge. Locals appreciate the consistency, the quality, and the genuine hospitality that defines each visit.
💬 What Locals Are Saying
Early reviews of the Millerville location highlight the same strengths that made Siegen Lane a hit. Customers rave about the Chicago-style hot dogs, the crispy steakburgers, and the custard that “tastes like childhood.” One reviewer noted the bold flavor of the hot peppers on the Chicago dog, while another praised the friendly staff and clean environment.
While some reviews mention occasional wait times during peak hours, most agree that the food is worth it. The drive-thru option helps mitigate congestion, and the staff is trained to maintain speed without sacrificing quality.
📈 A Smart Expansion Strategy
Freddy’s decision to open a second location in Baton Rouge reflects a broader trend in fast-casual dining: strategic, community-focused growth. Rather than saturating the market, Freddy’s is choosing sites that align with its brand values and customer base. Millerville Road offers visibility, accessibility, and a built-in audience of families and shoppers—making it an ideal next step.
This expansion also signals confidence in the Baton Rouge market. With its blend of Southern charm, economic vitality, and diverse demographics, the city is a natural fit for Freddy’s nostalgic-yet-modern approach to dining.
🌟 What Sets Freddy’s Apart
In a crowded field of burger chains, Freddy’s stands out for several reasons:
Quality Ingredients: Lean ground beef, Vienna Beef hot dogs, and fresh custard set a high standard.
Unique Preparation: The steakburger technique creates a distinctive texture and flavor.
Customer Experience: Friendly staff, clean facilities, and thoughtful design make every visit enjoyable.
Community Engagement: Freddy’s often partners with local schools, charities, and events to give back.
These elements combine to create a brand that’s more than just a place to eat—it’s a place to connect.
🔮 Looking Ahead
As Freddy’s continues to grow in Baton Rouge and beyond, the focus remains on quality, consistency, and community. The Millerville location is poised to become a neighborhood favorite, offering a reliable spot for lunch, dinner, or a sweet treat after shopping.
Future plans may include additional locations in the region, each carefully chosen to reflect Freddy’s commitment to family-friendly dining and high standards. Whether you’re a longtime fan or a first-time guest, Freddy’s Baton Rouge invites you to experience the joy of steakburgers and custard done right.
See More: Freddy’s Treasure Valley