Nestled in the heart of Opelika’s bustling retail corridor, Freddy’s Frozen Custard & Steakburgers has officially opened its doors at 1701 Capps Landing, near the well-known Tiger 13 area. With its signature blend of nostalgic charm, high-quality comfort food, and a welcoming atmosphere, Freddy’s is poised to become a new favorite for families, friends, and food lovers across the region.
🍔 A Menu That Marries Tradition and Taste
Freddy’s Opelika offers a menu that’s both familiar and satisfying. At the core are their lean ground beef steakburgers—grilled to perfection and served with a signature Freddy’s seasoning that elevates the flavor without overpowering it. These burgers are known for their thin, crispy edges and juicy centers, a hallmark of Freddy’s cooking style that sets them apart from typical fast-casual fare.
Complementing the steakburgers are Vienna Beef hot dogs, a nod to classic American street food. Served with a variety of toppings, these hot dogs offer a customizable experience that appeals to both kids and adults. Shoestring fries—crispy, golden, and lightly salted—round out the savory side of the menu, offering the perfect crunch to accompany any meal.
But it’s the dessert treats that truly steal the show. Freddy’s frozen custard, available in chocolate or vanilla, is churned multiple times throughout the day to maintain its signature freshness and creamy texture. Unlike traditional ice cream, frozen custard contains less air and more egg yolk, resulting in a richer and smoother experience. Guests can enjoy it in sundaes, concretes, shakes, or cones, with a wide array of mix-ins and toppings to personalize each treat.
🏗️ Built for Comfort, Designed for Community
The new Freddy’s location spans 3,010 square feet and was developed by TGC Development Group, a firm known for crafting spaces that blend functionality with aesthetic appeal. Operated by JRI Management, the Opelika branch reflects Freddy’s commitment to creating environments that are both efficient and inviting.
Inside, the restaurant accommodates seating for up to 100 guests, with additional outdoor seating available for those who prefer dining al fresco. The layout is designed to encourage gathering—whether it’s a quick lunch with coworkers, a weekend outing with the kids, or a casual dinner with friends. The drive-thru service adds convenience for those on the go, ensuring that Freddy’s signature flavors are never out of reach.
📍 Location, Location, Location
Franchise owner Neck Esterline chose the I-85 and Gateway Drive retail district for strategic reasons. “This area sees a lot of traffic,” Esterline explained. “It’s a place where families and friends naturally gather, and we wanted to be part of that energy.”
The location is ideal not just for its visibility, but for its proximity to other retail and entertainment options. Whether visitors are shopping, catching a movie, or simply passing through, Freddy’s offers a reliable and delicious stop that fits seamlessly into the rhythm of daily life.
💬 Voices from the Community
Local resident Jason Ingermanson was among the first to visit the new Freddy’s and shared glowing feedback. “They make really good burgers,” he said. “The ingredients are fresh, the service is excellent, and the atmosphere is exactly what you want in a good restaurant.”
Jason’s sentiment echoes what Freddy’s has built its reputation on: consistency, quality, and a sense of belonging. The brand’s success isn’t just about food—it’s about creating a space where people feel at home.
🧱 The Freddy’s Philosophy
Founded in 2002, Freddy’s Frozen Custard & Steakburgers has grown rapidly across the United States, thanks to its commitment to timeless flavors and genuine hospitality. The brand is named after Freddy Simon, a World War II veteran whose values of hard work, patriotism, and kindness continue to shape the company’s culture.
At Freddy’s, every detail matters—from the way the burgers are cooked to the cleanliness of the dining area. Staff are trained not just to serve food, but to create experiences. Smiles, greetings, and attentiveness are part of the package, making each visit memorable.
👨👩👧👦 A Place for Families
One of the most appealing aspects of Freddy’s Opelika is its family-friendly vibe. The menu caters to all ages, and the atmosphere is relaxed and cheerful. Parents can enjoy a satisfying meal while kids delight in frozen custard creations and the fun, retro-inspired décor.
The restaurant’s layout also supports family dining, with spacious booths and tables that accommodate groups of all sizes. Whether it’s a birthday celebration or a casual dinner after soccer practice, Freddy’s offers a setting that feels both special and familiar.
🚗 Drive-Thru Convenience
In today’s fast-paced world, convenience is key—and Freddy’s delivers. The drive-thru at the Opelika location is designed for speed and accuracy, ensuring that guests receive their orders promptly without sacrificing quality. Whether you’re grabbing lunch between meetings or picking up dinner on the way home, the drive-thru makes Freddy’s accessible for every schedule.
🌟 What Sets Freddy’s Apart
While there are plenty of burger joints out there, Freddy’s stands out for several reasons:
Quality Ingredients: From the beef to the custard, Freddy’s uses premium ingredients that make a noticeable difference.
Fresh Preparation: Food is made to order, ensuring that every bite is hot, fresh, and flavorful.
Customer Service: Staff are trained to be friendly, efficient, and attentive, creating a welcoming environment.
Cleanliness: The restaurant maintains high standards of cleanliness, both in the kitchen and dining areas.
Atmosphere: The retro décor and upbeat music contribute to a fun, nostalgic vibe that guests of all ages enjoy.
📈 A Promising Future
With its strategic location, strong brand identity, and commitment to excellence, Freddy’s Opelika is well-positioned for success. The combination of high foot traffic, community engagement, and a proven menu makes it a valuable addition to the local dining scene.
As Neck Esterline noted, “We believe this is the best place for Freddy’s. The community here is vibrant, and we’re excited to be part of it.”
📝 Final Thoughts
Freddy’s Frozen Custard & Steakburgers in Opelika isn’t just another restaurant—it’s a destination. It’s where quality meets comfort, where tradition meets innovation, and where guests are treated like family. Whether you’re a longtime fan of Freddy’s or discovering it for the first time, the Opelika location offers a dining experience that’s worth savoring.
So next time you’re near Tiger 13, follow the scent of sizzling steakburgers and the promise of creamy custard. Freddy’s is waiting—with a smile, a seat, and a meal you won’t forget.
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