Freddy’s Frozen Custard & Steakburgers Expands into Southern Salt Lake City with New Draper Location

Freddy’s Frozen Custard & Steakburgers, the beloved American fast-casual chain known for its nostalgic charm and mouthwatering menu, has officially expanded its footprint in Southern Salt Lake City. On Wednesday, November 16, the franchise opened its newest branch in Draper, Utah, marking a significant milestone in its regional growth. Located at 1300 Draper Parkway in the Hidden Valley Shopping Center, this new establishment brings Freddy’s signature flavors and family-friendly atmosphere to a thriving community eager for quality dining options.

🍔 A Taste of Tradition: Freddy’s Signature Menu

Freddy’s has built its reputation on a simple but powerful promise: quality food served with genuine hospitality. The Draper location proudly carries forward this tradition, offering a menu that’s both comforting and crave-worthy. At the heart of the culinary experience are Freddy’s lean ground beef steakburgers—grilled to perfection and served with a variety of toppings that cater to both classic and adventurous palates.

Also featured are Vienna Beef hot dogs, a nod to Chicago-style excellence, and Freddy’s famously crispy shoestring fries, which have become a cult favorite among regulars. These fries are thin, golden, and perfectly salted, making them the ideal companion to any meal.

But Freddy’s isn’t just about savory indulgence. The dessert menu is a celebration of frozen custard, available in rich chocolate or creamy vanilla. Churned multiple times daily to ensure peak freshness and texture, Freddy’s custard is smoother and denser than traditional ice cream, offering a luxurious finish to any meal. Whether enjoyed in a sundae, concrete, or cone, it’s a treat that keeps guests coming back.

🏗️ A New Space for Community Gathering

The Draper branch spans an impressive 3,309 square feet, thoughtfully designed to accommodate both solo diners and large groups. With seating for up to 100 guests, the interior layout balances comfort and efficiency, making it an ideal spot for family dinners, casual lunches, or quick bites on the go.

Adding to its appeal is a spacious courtyard adjacent to the main dining area. This outdoor space invites guests to enjoy their meals al fresco, basking in Utah’s scenic charm while savoring Freddy’s signature dishes. Whether it’s a sunny afternoon or a crisp evening, the courtyard offers a relaxed setting that enhances the overall dining experience.

For those seeking convenience, the Draper location also features a drive-through service. This addition reflects Freddy’s commitment to accessibility and speed, allowing customers to enjoy their favorite meals without leaving the comfort of their vehicles. It’s a thoughtful touch that caters to busy families, commuters, and anyone looking for a quick yet satisfying meal.

🕒 Hours of Operation

Freddy’s Draper branch is open seven days a week, ensuring that guests can enjoy their favorites whenever the craving strikes. Operating hours are as follows:

Sunday to Thursday: 10:30 a.m. to 11:00 p.m.

Friday and Saturday: 10:30 a.m. to 11:00 p.m.

These extended hours reflect Freddy’s dedication to being a reliable dining option for both lunch and late-night bites.

👤 Leadership and Vision: Brad Williams at the Helm

The Draper expansion is spearheaded by franchise owner Brad Williams, a seasoned entrepreneur with a clear vision for Freddy’s growth in Utah. This marks the fourth Freddy’s location in the Greater Salt Lake area, joining existing branches in Midvale, West Valley City, and Ogden.

Williams expressed his enthusiasm for the new opening, emphasizing the warm reception from the Draper community. “We’re incredibly grateful for the welcome we’ve received,” he said. “This new location is a wonderful addition to our Freddy’s family, and we’re excited to serve the residents of Draper with the same quality and care they’ve come to expect.”

His leadership underscores Freddy’s core values: consistency, quality, and community engagement. Williams also highlighted the brand’s commitment to providing a friendly atmosphere, regardless of which side of town a customer visits. “Whether you’re in the north or the south, our goal remains the same—delivering a top-notch experience every time,” he added.

🌟 More Than a Meal: Freddy’s Community Impact

Freddy’s isn’t just a restaurant—it’s a gathering place. The brand’s emphasis on hospitality and quality has made it a favorite among families, students, professionals, and seniors alike. The Draper location continues this tradition, offering a space where guests of all ages can feel welcome and valued.

From the moment you walk in, you’re greeted with a sense of warmth and familiarity. The staff is trained to deliver attentive service, and the environment is designed to evoke a sense of nostalgia, with retro-inspired décor and a cheerful ambiance. It’s this blend of old-school charm and modern efficiency that sets Freddy’s apart in a crowded fast-casual landscape.

📈 Strategic Growth in Utah

The opening of the Draper branch is part of Freddy’s broader strategy to expand its presence across Utah. With four locations now serving the Greater Salt Lake area, the brand is steadily building a network that prioritizes accessibility and consistency.

Each new branch is carefully selected based on community needs and growth potential. Draper, with its vibrant residential neighborhoods and bustling commercial centers, was a natural choice. The Hidden Valley Shopping Center offers high visibility and easy access, making it an ideal spot for Freddy’s next chapter.

🔍 Looking Ahead

As Freddy’s continues to grow, the focus remains on maintaining the high standards that have defined the brand since its inception. From sourcing quality ingredients to training staff in customer service excellence, every detail is meticulously managed to ensure a seamless experience.

Brad Williams and his team are optimistic about the future, with plans to further integrate Freddy’s into the local community through events, partnerships, and outreach initiatives. The goal is not just to serve food—but to foster connections.

📝 Final Thoughts

The arrival of Freddy’s Frozen Custard & Steakburgers in Draper is more than just a new dining option—it’s a celebration of quality, community, and tradition. With its inviting space, beloved menu, and commitment to excellence, the Draper branch is poised to become a staple in Southern Salt Lake City’s culinary scene.