On June 14, Freddy’s Frozen Custard & Steakburgers marked a milestone in its expansion journey by opening its first branch in the eastern St. Louis metro market. Located at 3320 Green Mount Crossing Dr., near Target in Shiloh, Illinois, the new restaurant welcomed guests with more than just fresh food—it offered a heartfelt experience steeped in tradition, community, and the enduring charm of its cofounder, Freddy Simon.
🎉 A Grand Opening with a Living Legend
The ribbon-cutting ceremony wasn’t just another corporate event—it was a celebration of legacy. Freddy Simon, the ninety-one-year-old World War II veteran and cofounder of the Freddy’s brand, graced the occasion with his presence. From 10:30 a.m. to 1:30 p.m., and again from 4 p.m. to 6 p.m., Freddy greeted guests, shared stories, and brought a personal touch to the festivities that few restaurant openings can match.
Scott Redler, Freddy’s cofounder and COO, emphasized the significance of Freddy’s attendance. “He’s a lovely person,” Redler said. “He often surprises us by visiting different locations. We wanted everyone to come by and meet him.” That invitation resonated with the community, drawing in families, veterans, and longtime fans of the brand who were eager to shake hands with the man behind the name.
🏢 A Space Designed for Comfort and Convenience
The Shiloh location spans a generous 3,170 square feet in a free-standing building that blends modern design with classic diner charm. Inside, the restaurant accommodates up to 100 guests, offering a spacious and welcoming environment for families, friends, and solo diners alike. For those who prefer the outdoors, additional courtyard seating provides a relaxed setting to enjoy a meal under the sky.
Drive-thru service adds a layer of convenience for guests on the go, ensuring that Freddy’s signature quality and speed are accessible even during the busiest hours. Whether you’re grabbing a quick lunch or picking up dinner for the family, the Shiloh branch is equipped to serve with efficiency and warmth.
🍔 A Menu That Honors Tradition and Taste
Freddy’s menu is a tribute to American comfort food, elevated by quality ingredients and meticulous preparation. At the heart of the offering are the lean, ground beef steakburgers—juicy, flavorful, and cooked to perfection. These aren’t your average fast-food patties; they’re crafted with care, delivering a satisfying bite that keeps guests coming back.
Vienna Beef hot dogs add a nostalgic touch, while the shoestring fries—crispy, golden, and lightly salted—are the perfect sidekick to any main dish. But the real showstopper? Freddy’s frozen custard. Guests can choose between freshly churned chocolate or vanilla, served in a variety of dessert treats that range from classic sundaes to inventive concretes. It’s a sweet finish that embodies the brand’s commitment to indulgence and joy.
🧑🍳 Freshness at the Forefront
One of Freddy’s core values is freshness, and Scott Redler is passionate about upholding that standard. “We cook food right after the order, within minutes,” he explained. “That way, our guests receive fresh and tasty meals every time.” This made-to-order approach ensures that every bite is as flavorful as the last, and it’s a philosophy that sets Freddy’s apart in a crowded market.
Redler also highlighted the emotional impact of the food. “Our customer’s first meal bite makes him feel pleasant,” he said. “That’s why they visit our branches again and again.” It’s a simple yet powerful insight: when food is prepared with care and served with a smile, it becomes more than sustenance—it becomes a memory.
📍 Expanding the Freddy’s Footprint
The Shiloh branch joins a growing network of Freddy’s locations in the St. Louis metro area. Other nearby branches include:
| Location | Address |
| Cottleville | 6031 Mid Rivers Mall Dr. |
| St. Peters | 1365 Jungerman Rd. |
Each location carries the same commitment to quality, community, and customer satisfaction, reinforcing Freddy’s reputation as a beloved destination for families and food lovers alike.
❤️ Community Connection and Legacy
Freddy’s isn’t just a restaurant—it’s a reflection of its founders’ values. Freddy Simon’s presence at the Shiloh opening was more than symbolic; it was a reminder of the brand’s roots in service, hospitality, and personal connection. As a World War II veteran, Freddy embodies resilience and dedication, qualities that permeate the company’s culture.
Guests who met Freddy at the opening shared heartfelt stories and expressed admiration for his legacy. For many, it was a once-in-a-lifetime opportunity to connect with a living legend whose name has become synonymous with quality dining.
🌟 Why Shiloh Matters
Choosing Shiloh as the site for Freddy’s first eastern St. Louis metro market branch was a strategic and sentimental decision. The area’s vibrant community, proximity to major retail hubs, and growing residential neighborhoods make it an ideal location for a family-friendly restaurant. The presence of nearby stores like Target adds foot traffic, while the spacious layout and drive-thru service cater to a wide range of dining preferences.
By planting roots in Shiloh, Freddy’s signals its intent to become a staple in the local dining scene—one that values tradition, embraces innovation, and prioritizes the guest experience.
✨ Final Thoughts
The opening of Freddy’s Shiloh branch is more than a business expansion—it’s a celebration of legacy, community, and culinary excellence. From the warm welcome by Freddy Simon to the mouthwatering menu and thoughtful design, every detail reflects the brand’s commitment to quality and connection.
As Scott Redler put it, “We want every guest to feel good from the first bite.” In Shiloh, that mission is already well underway.
See More: Freddy’s Omaha