Freddy’s Augusta: A Fast-Casual Favorite Finds Its Southern Charm

🍔 Introduction: A New Chapter in Southern Hospitality

In the heart of Augusta, Georgia, where Southern charm meets bustling urban energy, a new culinary destination has emerged: Freddy’s Frozen Custard & Steakburgers. Known for its cooked-to-order steakburgers, crispy shoestring fries, and freshly churned frozen custard, Freddy’s has quickly become a local favorite. With its newest location at 109 Charlestowne Way, Freddy’s brings its signature blend of quality, speed, and hospitality to a city rich in tradition and taste.

🏗️ Expansion Strategy: Why Augusta?

Freddy’s expansion into Augusta is part of a broader strategy to tap into high-traffic, community-oriented markets. Augusta’s Washington Road corridor, near Interstate 20, offers a steady flow of commuters, shoppers, and families—making it an ideal location for a fast-casual concept that thrives on accessibility and consistency.

Franchise owner Brett Rickert, who also operates the North Augusta location across the river in South Carolina, emphasized the appeal of Augusta’s dynamic retail landscape. “We’re excited to enter this neighborhood and bring delicious, cooked-to-order food to the surrounding businesses and residents,” Rickert said.

🏠 Location Highlights

📍 Address: 109 Charlestowne Way, Augusta, GA 30907

🕒 Hours:

Sunday–Thursday: 10:30 AM – 10:00 PM

Friday–Saturday: 10:30 AM – 11:00 PM

🪑 Seating: 54 indoor seats + patio seating

🚗 Drive-Thru: Available

📱 Mobile Ordering: Via Freddy’s app and website

🍟 Menu Favorites

Freddy’s menu is a celebration of American comfort food, elevated by quality ingredients and meticulous preparation. Highlights include:

Steakburgers: Made with lean 100% ground beef, cooked to order

All-Beef Hot Dogs: Classic and chili-cheese options

Shoestring Fries: Thin, crispy, and perfectly seasoned

Frozen Custard Treats: Shakes, sundaes, and concretes made with freshly churned vanilla or chocolate custard

The Augusta location also offers seasonal specials and combo meals tailored to local preferences.

🧁 The Custard Culture

What sets Freddy’s apart from typical burger chains is its commitment to frozen custard—a richer, creamier alternative to ice cream. Churned fresh daily, Freddy’s custard is the foundation for a variety of desserts, including:

Signature Concretes: Blended with mix-ins like Oreos, Reese’s, and brownie pieces

Sundaes: Topped with hot fudge, caramel, or fruit

Root Beer Floats: A nostalgic nod to classic soda fountains

🧑‍🤝‍🧑 Community Engagement

Freddy’s Augusta isn’t just a place to eat—it’s a community hub. During its soft opening, the restaurant offered free food tastings to locals, inviting feedback and fostering goodwill. The grand opening was attended by city officials, including the Mayor of North Augusta and members of the Chamber of Commerce, signaling strong civic support4.

Freddy’s also partners with local schools and organizations for fundraising nights, where a portion of sales goes toward community initiatives.

🏆 Brand Legacy

Founded in Wichita, Kansas in 2002, Freddy’s has grown to over 550 locations across 36 states. Its fast-casual model emphasizes:

Cooked-to-order meals

Friendly service

Clean, family-friendly environments

Unlike traditional fast food, Freddy’s prides itself on quality and hospitality. This ethos is reflected in its Augusta team, trained to deliver consistent service with a smile.

📊 Market Impact

The Augusta location is Freddy’s 23rd in Georgia, joining a growing network of franchises that includes nearby cities like Athens. Its proximity to North Augusta’s existing location creates a regional synergy, allowing for shared marketing efforts and operational efficiencies.

Early indicators suggest strong performance, with steady foot traffic and positive reviews. The location’s visibility from Washington Road and its shared access with neighboring businesses like 7 Brew Coffee enhance its appeal.

🗣️ Customer Feedback

Initial reviews highlight:

Speed of service: Drive-thru and mobile orders are fulfilled quickly

Food quality: Burgers are flavorful, though some note occasional dryness

Staff friendliness: Most interactions are described as warm and welcoming

While some customers mention greasy textures, others praise the generous portion sizes and crispy fries. Overall, Freddy’s Augusta is earning a reputation for reliability and comfort.

📱 Digital Integration

Freddy’s embraces technology to streamline the customer experience:

Mobile App: Order ahead, customize meals, and earn rewards

Online Ordering: Available via freddys.com

Social Media: Active on Facebook and Instagram, sharing promotions and community events

These tools make Freddy’s accessible to busy professionals, families on the go, and tech-savvy diners.

🧭 Looking Ahead

Freddy’s Augusta is poised for long-term success. With its strategic location, strong brand identity, and commitment to quality, it’s more than just a burger joint—it’s a reflection of Augusta’s evolving culinary landscape.

Future plans may include:

Expanded menu offerings

Local collaborations

Enhanced outdoor seating

As Augusta continues to grow, Freddy’s is well-positioned to grow with it.

See More: Freddy’s Alcoa