On Tuesday, June 14, Freddy’s Frozen Custard & Steakburgers officially opened its doors to the eastern St. Louis metro area, marking a significant milestone for the beloved fast-casual chain. Located at 3320 Green Mount Crossing Dr., near Target, the new branch welcomed eager guests starting at 10:30 a.m., bringing its signature blend of nostalgia, hospitality, and mouthwatering American fare to the heart of Illinois.
This launch wasn’t just another ribbon-cutting—it was a heartfelt celebration of community, legacy, and the enduring spirit of Freddy’s cofounder, Freddy Simon. At 91 years old, Simon, a World War II veteran and the namesake of the brand, made a special appearance to meet guests and share in the excitement. His presence added a layer of warmth and authenticity that resonated deeply with attendees, many of whom came not just for the food but to shake hands with a living legend.
A New Chapter in Freddy’s Expansion
Freddy’s has long been known for its commitment to quality, consistency, and a family-friendly atmosphere. With locations spanning across the United States, the brand’s arrival in the eastern St. Louis metro area was highly anticipated. The new restaurant at Green Mount Crossing is strategically positioned near major retail outlets, making it a convenient stop for shoppers, families, and commuters alike.
The decision to expand into this region reflects Freddy’s broader growth strategy, which emphasizes community engagement and regional relevance. By choosing a location near Target—a high-traffic retail anchor—the brand ensures visibility and accessibility, while also tapping into the area’s vibrant commercial ecosystem.
Opening Day: A Celebration of Legacy and Flavor
The grand opening was a festive affair, drawing crowds from across the metro area. Guests began lining up early, eager to be among the first to experience Freddy’s signature steakburgers, crispy shoestring fries, and rich frozen custard. The restaurant officially began serving at 10:30 a.m., and the energy was palpable.
Freddy Simon’s appearance was undoubtedly the highlight of the day. From 10:30 a.m. to 1:30 p.m., and again from 4 p.m. to 6 p.m., he greeted guests with a warm smile and a firm handshake, embodying the values that have made Freddy’s a household name. His presence was more than ceremonial—it was a reminder of the brand’s roots in family, service, and American tradition.
For many attendees, meeting Simon was a once-in-a-lifetime moment. Veterans, families, and longtime fans of the brand expressed their admiration and gratitude, sharing stories and snapping photos. The atmosphere was one of genuine connection, underscoring Freddy’s reputation as more than just a restaurant—it’s a place where memories are made.
The Freddy’s Experience: What Sets It Apart
At its core, Freddy’s is about delivering a consistent, high-quality dining experience that feels both familiar and special. The menu features a curated selection of American classics, including:
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Steakburgers: Made with 100% lean ground beef, cooked to order, and served on toasted buns with a variety of toppings.
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Frozen Custard: Creamier than ice cream, Freddy’s custard is churned fresh throughout the day and available in sundaes, concretes, and shakes.
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Shoestring Fries: Thin, crispy, and perfectly seasoned, these fries are a fan favorite.
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Hot Dogs, Chicken Sandwiches, and More: Offering variety for every palate, including vegetarian options and kids’ meals.
What truly sets Freddy’s apart is its commitment to hospitality. Staff are trained to deliver prompt, courteous service, and the dining environment is designed to evoke a sense of nostalgia—complete with retro décor, clean lines, and a welcoming ambiance.
Community-Centered Design and Operations
The eastern St. Louis location reflects Freddy’s dedication to community integration. The restaurant features ample seating, both indoors and outdoors, catering to families, groups, and solo diners. Parking is convenient, and the layout is optimized for both dine-in and drive-thru service.
In addition to its physical design, Freddy’s emphasizes local hiring and training. The team at Green Mount Crossing includes residents from surrounding neighborhoods, fostering a sense of ownership and pride. This approach not only supports the local economy but also ensures that guests are greeted by familiar faces who understand the community’s values and preferences.
Freddy Simon: A Living Legacy
Freddy Simon’s story is one of resilience, patriotism, and entrepreneurial spirit. Born in the early 1930s, Simon served in the U.S. Army during World War II, earning respect and admiration for his service. After the war, he pursued a career in business, eventually cofounding Freddy’s Frozen Custard & Steakburgers with his sons and business partner.
His vision was simple: create a restaurant that honored the values of hard work, family, and quality. Today, Freddy’s has grown into a national brand, but Simon’s influence remains at its core. His personal involvement in store openings, including the eastern St. Louis branch, is a testament to his enduring commitment.
Guests at the June 14 opening were visibly moved by Simon’s presence. Many took the opportunity to thank him for his service and his contributions to American dining culture. His humility and warmth left a lasting impression, reinforcing the brand’s identity as one built on integrity and heart.
Looking Ahead: Freddy’s in the Metro East
The launch of Freddy’s in the eastern St. Louis metro area is more than a business expansion—it’s a cultural moment. As the brand continues to grow, its presence in Metro East signals a deeper investment in Midwestern communities. Plans for future locations in the region are already underway, with potential sites being evaluated based on accessibility, community engagement, and market demand.
Local leaders and business owners have expressed enthusiasm about Freddy’s arrival, citing its positive impact on foot traffic, employment, and regional visibility. For residents, it’s a welcome addition that blends convenience with quality—a place to grab a quick bite, celebrate milestones, or simply enjoy a treat with loved ones.
Final Thoughts: More Than Just a Meal
Freddy’s Frozen Custard & Steakburgers has always been about more than just food. It’s about creating spaces where people feel valued, where traditions are honored, and where every meal is served with care. The opening of the Freddy’s eastern St. Louis location exemplifies these values, offering a new destination for families, veterans, and food lovers alike.
As Freddy Simon continues to inspire generations with his story and his presence, the brand he helped build remains a beacon of American hospitality. Whether you’re stopping by for a steakburger, a scoop of custard, or a moment with a legend, Freddy’s at Green Mount Crossing is ready to welcome you home.
See More: Freddy’s Chamber Town Center