Nestled along the bustling Route 1 corridor in North Brunswick Township, New Jersey, Freddy’s Frozen Custard & Steakburgers has quickly become more than just another fast-casual eatery—it’s a nostalgic experience wrapped in sizzling steakburgers and creamy custard. Since its grand opening on July 8, 2025, Freddy’s has drawn in locals and travelers alike with its retro charm, premium ingredients, and genuine hospitality.
🍔 A Taste of Americana
Freddy’s isn’t your average burger joint. With its red diner-style booths, checkered floors, and old-school custard counter, the restaurant evokes a 1950s soda shop vibe. This aesthetic isn’t just for show—it’s a tribute to Freddy Simon, the Kansas-born World War II veteran whose legacy inspired the brand. Freddy was awarded both the Purple Heart and Bronze Star for his service, and his values of integrity, warmth, and community are baked into every aspect of the restaurant.
Founded in 2002 by Freddy’s sons, Bill and Randy Simon, along with business partner Scott Redler, the brand has grown to over 550 locations across 36 states. The North Brunswick location marks Freddy’s fifth New Jersey outpost, joining others in Linden, Burlington, Cinnaminson, and Toms River2.
🥩 The Steakburger Difference
At Freddy’s, the term “steakburger” isn’t just marketing—it’s a promise of quality. Each patty is made from lean, 100% ground beef, cooked-to-order and hand-smashed on the grill for those signature crispy edges. The result? A burger that’s juicy, flavorful, and far superior to the mass-produced fare of typical fast-food chains.
Popular options include:
The Original Double Steakburger: Two thin patties with cheese, mustard, onion slices, and pickle planks.
Prime Rib Steakburger: A decadent combo of steakburger patties, thin-sliced prime rib, Swiss cheese, grilled onions, sautéed mushrooms, and garlic aioli.
BBQ Brisket Steakburger: A seasonal favorite that adds smoky brisket to the mix.
Guests can also customize their burgers with a variety of toppings, sauces, and sides, making each visit a personalized culinary adventure.
🍟 Sides That Steal the Show
Freddy’s sides are anything but ordinary. Their shoestring fries are slightly thicker than traditional versions, offering a satisfying crunch. Other fan favorites include:
Cheese curds
Onion rings
Tater tots
Chili cheese fries
And let’s not forget the legendary Freddy’s Fry Sauce—a tangy, savory blend reminiscent of Thousand Island dressing, available in traditional, spicy, and smoky varieties. It’s so beloved that many guests dip not just their fries, but their burgers and tenders into it.
🍦 Frozen Custard: The Creamy Crown Jewel
If the steakburgers are the heart of Freddy’s, the frozen custard is its soul. Churned fresh throughout the day, Freddy’s custard is denser and creamier than ice cream, thanks to a process that eliminates ice crystals and excess air.
Guests can choose from vanilla or chocolate bases and customize their treats with over 20 toppings, blending them into:
Sundaes
Shakes
Concretes (a thick, spoonable blend)
One standout is the Signature Turtle Sundae, which layers hot fudge, hot caramel, salted pecans, whipped cream, and a cherry atop vanilla custard. It’s indulgent, nostalgic, and utterly satisfying.
🛎️ Hospitality That Feels Like Home
Franchise owner Ethan Coleman, who also operates the Linden location, emphasizes Freddy’s commitment to creating a welcoming environment. “We’re committed to creating an exceptional experience for our guests,” Coleman said. “We provide genuine hospitality for an inviting atmosphere, and our cooked-to-order craveable menu items are made with premium quality ingredients”.
The North Brunswick location features:
Indoor seating for 67 guests
Outdoor patio
Drive-thru service
Mobile ordering via app and website
Whether you’re grabbing a quick lunch, treating the family to dinner, or indulging in a late-night custard run, Freddy’s delivers convenience without compromising quality.
📍 A Strategic Location
Located at 2418 Route 1, right in front of Regal Cinemas, Freddy’s benefits from high visibility and foot traffic. The area is undergoing rapid development, with new restaurants, apartments, and a train station nearby. This makes Freddy’s a prime spot for commuters, shoppers, and moviegoers looking for a satisfying meal.
Coleman noted, “There’s a lot of new development in North Brunswick… it’s a growing area with a lot of traffic. That traffic now has a reason to stop at Freddy’s”.
👨👩👧👦 A Family-Friendly Destination
Freddy’s isn’t just about food—it’s about community. The restaurant’s clean, welcoming environment and kid-friendly menu make it a favorite among families. From chicken tenders to veggie burgers, there’s something for everyone. And with its nostalgic decor and upbeat atmosphere, Freddy’s offers a dining experience that’s both fun and comforting.
📱 Modern Convenience Meets Classic Charm
While Freddy’s celebrates retro vibes, it’s fully equipped for today’s fast-paced lifestyle. Guests can:
Order ahead via the Freddy’s app
Use the drive-thru for quick pick-up
Enjoy mobile carry-out options
This blend of old-school charm and modern convenience is part of what makes Freddy’s so appealing. As Coleman puts it, “We deliver on the expectations that people have today but stay true to what people like from previous eras”.
🌟 The Fredhead Phenomenon
Freddy’s has cultivated a loyal fan base known as Fredheads—enthusiasts who rave about the brand’s food, service, and vibe. Many Fredheads collect Freddy’s merchandise, follow the brand on social media, and even travel to new locations as they open.
The North Brunswick opening was met with excitement from Fredheads across New Jersey, eager to welcome the newest member of the Freddy’s family.
🚀 Looking Ahead
Freddy’s expansion in New Jersey is far from over. With plans to open four more locations in Monmouth County, the brand is poised to become a staple across the Garden State. As Freddy’s continues to grow, it remains rooted in the values that made it special: quality, hospitality, and a touch of nostalgia.
Final Thoughts
Freddy’s North Brunswick isn’t just a restaurant—it’s a celebration of flavor, community, and timeless charm. Whether you’re a first-time visitor or a seasoned Fredhead, one thing’s certain: a trip to Freddy’s is always a good idea.
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