FREEHOLD, NJ — February 2026 — Freddy’s Frozen Custard & Steakburgers is preparing to open its seventh New Jersey location, continuing its steady expansion across the Garden State. The new restaurant will be located at Freehold Marketplace, near West Main Street in front of Walmart, and is expected to open by summer 2026.
This marks the second Freddy’s location launched by franchisee Peter Labib, who has played a key role in bringing the brand’s signature hospitality and menu to Monmouth County. The upcoming Freehold restaurant will occupy a 2,365-square-foot space and feature a drive-thru window, catering to both dine-in and on-the-go guests.
A Strategic Expansion
Founded in 2002 in Wichita, Kansas, Freddy’s has grown into a retro-themed quick-service powerhouse with over 560 locations across 36 states. To reach 800 units by 2026, the brand has identified New Jersey, Washington, Illinois, Iowa, and Texas as key growth markets.
Freddy’s current New Jersey footprint includes restaurants in Holmdel, Burlington, Cinnaminson, Linden, North Brunswick, and Toms River. The Freehold opening will deepen its presence in the state and introduce its crave-worthy menu to a new wave of FredHeads.
What Makes Freddy’s Special?
Freddy’s is known for its cooked-to-order steakburgers, made from premium lean ground beef pressed thin and seared on a flat-top grill for crispy edges and juicy centers. Guests also enjoy all-beef hot dogs, shoestring fries, and freshly churned frozen custard — all served with genuine hospitality, the Freddy’s Way.
A Prime Retail Destination
The Freehold Marketplace location places Freddy’s alongside a vibrant mix of tenants, including Just Salad, Paris Baguette, Tacoria Mexican Street Kitchen, Cava, Honeygrow, Dave’s Hot Chicken, Nothing Bundt Cakes, Panda Express, Olive Garden, Longhorn Steakhouse, and Chase Bank. This high-traffic retail hub offers strong visibility and accessibility for Freddy’s newest outpost.
Conclusion:
Freddy’s expansion into Freehold reflects its commitment to strategic growth and community connection. As construction begins in the coming months, Monmouth County residents can look forward to a fresh taste of Freddy’s signature steakburgers and frozen custard — served hot, fast, and friendly.
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