NEW YORK — February 2026 — LIV Golf League’s RangeGoats GC has unveiled a new purpose-driven sponsorship with Freddy’s Frozen Custard & Steakburgers®, naming the fast-casual brand its official quick-service restaurant partner for the 2026 season.
The partnership blends on-course visibility with off-course impact, featuring Freddy’s logo on the belly of all RangeGoats players’ golf bags and on Captain Bubba Watson’s bag during his appearance at The Masters.
Shared Values, Stronger Communities
“This season, we’re proud to continue our partnership with Freddy’s,” said Watson. “My family and I genuinely love Freddy’s — the food, the custard, and the hospitality are consistently top-notch.”
Founded in Wichita, Kansas, in 2002, Freddy’s has grown to over 580 locations across the U.S. and Canada. Known for its cooked-to-order steakburgers, shoestring fries, and fresh frozen custard, Freddy’s has built a loyal fan base nationwide.
Goats Give Back: Philanthropy in Action
The collaboration will extend beyond branding, activating through the RangeGoats’ Goats Give Back program. Together, Freddy’s and the team will support Convoy of Hope, a humanitarian organization focused on hunger relief and disaster response.
“Freddy’s and the RangeGoats are a natural fit,” said Randall Wells, General Manager of RangeGoats GC. “Our team has a long history of loving Freddy’s food and hospitality. We’re honored to represent such a great company.”
Fan Engagement and Digital Campaigns
Throughout the season, Freddy’s and the RangeGoats will launch custom campaigns to engage fans, including social media content featuring players’ favorite Freddy’s menu items and insider hacks.
“RangeGoats’ enthusiasm and playful style align naturally with our commitment to creating memorable moments,” said Erin Walter, CMO of Freddy’s. “We’re excited to expand the partnership.”
Conclusion:
As the 2026 LIV Golf season kicks off February 4–7 at Riyadh Golf Club, fans can expect a flavorful fusion of sport, service, and community impact. For tickets and schedule updates, visit LIVGolf.com.
With Freddy’s Frozen Custard & Steakburgers as the official QSR partner, RangeGoats GC is set to deliver purpose-led sponsorship that blends fan engagement with philanthropy. This collaboration ensures Freddy’s presence will be felt both on the course and in the community, making the 2026 season a memorable one for golf fans and Freddy’s loyal guests alike.
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