Freddy’s Frozen Custard & Steakburgers has expanded its leadership team with two major appointments — Rafik Farouk as Vice President of Business Development and Jackie Lobdell as Vice President of Franchise Sales — to accelerate the brand’s strategic growth across new and existing markets.
Key Announcement
Date: April 27, 2026 Location: Wichita, Kansas Source: PR Newswire
Freddy’s, the fast‑casual chain known for its steakburgers, shoestring fries, and frozen custard, announced two seasoned executives joining its development leadership team to strengthen expansion efforts as the brand nears 600 restaurants nationwide.
Executive Appointments
| Role | Executive | Background | Focus Area |
|---|---|---|---|
| Vice President of Business Development | Rafik Farouk | Nearly 30 years in restaurant operations and franchise development; expertise in global growth strategies | Drive expansion into new and existing markets, including international channels |
| Vice President of Franchise Sales | Jackie Lobdell | Over a decade in franchise development, sales, and marketing within the restaurant sector | Identify and guide prospective franchisees through the discovery process |
Together, Farouk and Lobdell bring more than four decades of industry experience, adding depth to Freddy’s development bench.
Leadership Perspective
Andrew Thengvall, Freddy’s Chief Development Officer and Chief Legal Officer, stated:
“Freddy’s is entering an exciting phase of growth, and Rafik and Jackie are two important additions to our development team. Each brings a powerful combination of industry knowledge, strategic insight, and proven development expertise.”
Thengvall emphasized that their appointments will help Freddy’s grow thoughtfully, attract high‑quality franchise partners, and unlock new expansion opportunities.
Strategic Context
Freddy’s continues to build on its nontraditional growth strategy, expanding beyond standard retail sites into airports, stadiums, and military bases — including its recent milestone opening at Fort Lee Army Base in Virginia. The new leadership will support this momentum by refining franchise recruitment and operational scalability.
Farouk’s global experience aligns with Freddy’s international ambitions, while Lobdell’s franchise expertise strengthens domestic development pipelines.
Outlook
With these appointments, Freddy’s signals a commitment to sustainable, strategic expansion and enhanced franchise support. The company’s focus remains on maintaining its hallmark hospitality and quality while scaling its footprint across diverse markets.
For franchising details, visit freddysfranchising.com.
Summary:
Freddy’s new leadership appointments mark a pivotal step in its evolution from a beloved U.S. fast‑casual brand to a globally recognized hospitality concept — blending operational excellence with franchise innovation.
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