Introduction
Freddy’s Frozen Custard & Steakburgers has appointed Rafik Farouk as Vice President of Business Development, strengthening its leadership team as the fast‑casual brand accelerates expansion across the United States and international markets.
The announcement reflects Freddy’s commitment to strategic growth, franchise partnership, and operational excellence — pillars that have propelled the Wichita‑based chain to more than 550 locations nationwide.
A Veteran of Global Growth
Farouk brings nearly three decades of experience in restaurant operations, franchise development, and international business strategy. His career spans leadership roles with major hospitality brands, where he guided market entry, franchise recruitment, and operational scaling across diverse regions.
At Freddy’s, Farouk will oversee business development initiatives focused on expanding into new territories, optimizing franchise systems, and supporting existing operators with tools for sustainable growth.
“Rafik’s global perspective and deep understanding of franchise operations make him an invaluable addition to our leadership team,” said Chris Dull, CEO of Freddy’s Frozen Custard & Steakburgers. “His expertise will help us grow thoughtfully while maintaining the hospitality and quality that define the Freddy’s Way.”
Strategic Expansion Vision
Farouk’s appointment comes at a pivotal time for Freddy’s, which continues to build on its nontraditional growth strategy — opening restaurants in airports, stadiums, and military bases alongside traditional retail sites.
His focus will include:
- Market Analysis — identifying high‑potential regions for new development.
- Franchise Recruitment — attracting qualified partners aligned with Freddy’s values.
- International Expansion — exploring opportunities in emerging global markets.
- Operational Support — enhancing franchisee resources and training programs.
Farouk’s leadership will ensure that Freddy’s growth remains strategic, scalable, and sustainable, balancing rapid expansion with brand integrity.
The Freddy’s Way
Founded in 2002 by brothers Bill and Randy Simon and their father Freddy Simon, the brand has built its reputation on quality food and genuine hospitality. Its signature menu — featuring steakburgers, shoestring fries, and freshly churned frozen custard — continues to attract loyal guests nationwide.
Farouk’s role complements Freddy’s culinary innovation led by Rick Petralia, Executive Chef and Vice President of Training & Innovation. Together, they form a leadership duo focused on menu innovation and franchise growth, ensuring consistency and creativity across all locations.
Leadership Philosophy
Farouk’s approach to business development emphasizes partnership and performance. He believes that franchise success depends on collaboration, transparency, and shared vision.
“Franchisees are the heartbeat of our brand,” Farouk said. “My goal is to empower them with the tools, training, and support they need to thrive — because when they succeed, Freddy’s succeeds.”
His leadership style aligns with Freddy’s culture of hospitality and accountability, fostering long‑term relationships built on trust and mutual growth.
Growth Momentum
Freddy’s has maintained strong momentum in recent years, achieving record systemwide sales and expanding into new markets across the Midwest, South, and East Coast.
The company’s franchise model — emphasizing profitability through partnership — has attracted seasoned operators and multi‑unit investors seeking a proven, guest‑centric concept.
Farouk’s appointment reinforces Freddy’s commitment to supporting franchisees through every stage of development, from site selection to grand opening and beyond.
Innovation Meets Expansion
At Freddy’s Training & Innovation Center in Wichita, Farouk collaborates with culinary and operations teams to align development strategies with brand standards.
The center serves as a hub for:
- Franchisee Training — immersive sessions on operations and hospitality.
- Menu Testing — evaluating new products for nationwide rollout.
- Technology Integration — implementing digital tools to enhance efficiency.
This synergy between innovation and expansion ensures that Freddy’s continues to evolve while preserving the warmth and authenticity that define its guest experience.
Executive Perspective
Andrew Thengvall, Chief Development Officer and Chief Legal Officer, praised Farouk’s appointment as a strategic move for Freddy’s next phase of growth.
“Rafik’s experience in global franchise development brings a new dimension to our team,” Thengvall said. “His leadership will help us refine our processes, strengthen our partnerships, and unlock new expansion opportunities.”
Farouk’s addition complements the leadership of Jackie Lobdell, Vice President of Franchise Sales, creating a powerhouse development team focused on both domestic and international growth.
Looking Ahead
As Freddy’s approaches its 25th anniversary, Farouk’s vision will guide the brand toward new horizons. His priorities include:
- Expanding Freddy’s presence in untapped U.S. markets.
- Establishing international franchise partnerships.
- Enhancing franchisee profitability through operational innovation.
- Maintaining Freddy’s hallmark hospitality across all locations.
With Farouk at the helm of business development, Freddy’s is poised to continue its transformation from a beloved American diner concept into a globally recognized hospitality brand.
Conclusion
Rafik Farouk’s appointment as Vice President of Business Development marks a defining moment in Freddy’s evolution. His global expertise, strategic mindset, and passion for partnership embody the brand’s commitment to growth with integrity.
As Freddy’s expands into new markets and strengthens its franchise network, Farouk’s leadership ensures that every new restaurant — from Wichita to the world — reflects the same promise of quality, hospitality, and heart that has made Freddy’s a fast‑casual favorite.
See More: Freddy’s Promotes Rick Petralia to Executive Chef and Vice President of Training